Marketing and sales

• Finance your exports 

  See what are the main financing programs available to support your export projects.

• Finance your business transfer 

  See where to find financing to help you succeed in transferring your business.

• Finance your R&D/innovation 

  You could carry out your R & D / innovation projects by using these financing programs.

• Finance the hiring and training of employees 

  Discover the main financing programs available to hire and train your employees.

• Finance your productivity 

  Increasing the productivity of your business could be made possible through these financing programs.

• Finance your sales growth in Canada 

  Explore the financial resources available to help you increase your sales in Canada.

• Finance your growth 

  Consult this directory of the main financing programs available to finance the growth of your business.

• Finance your startup 

  You could take advantage of these financing programs to start your business.

• Finance the sale or closing of your business 

  Find the main financing programs available to help you sell or close your business.

• Finance pollution reduction or increased energy efficiency 

  You could get financial support to reduce pollution or increase your energy efficiency.

• Finance the implementation of safety or quality control standards 

  You could receive financing for the implementation of safety or quality control standards.

• Finance a patent, a license or a new technology  

  You could receive financial support to get a patent or a license, or apply a new technology.

• Finance your sustainable development projects 

  You could receive financial assistance to carry out a sustainable development project within your company.

• Finance your marketing 

  Review the list of the main financing programs available to market your products and services.

• Finance your working capital 

  You could use these financing programs to increase your working capital.

• Finance the purchase, lease or modernization of goods or equipment 

  Consult this directory of the main funding programs available for the purchase, lease or modernization of goods or equipment.

• Directory – Wage subsidies 

  These wage subsidy programs could help you recruit the ideal employee for your project.

• Directory – Grants, contributions and financial assistance 

  You could benefit from public or private funds in the form of grants, contributions and financial assistance to carry out your business project.

• Directory – Tax refunds and credits 

  Tax refunds and credits can help reduce your overhead costs.

• Directory – Equity investments 

  You could be able to attract equity investments to carry out your start-up, expansion or innovation projects.

• Directory – Loans and cash advances 

  Explore these loans and other borrowing possibilities for your new or existing business.

• Directory – Loan garantees 

  A government-backed loan guarantee could help you attract creditors.

• COVID-19 Programs and Measures – Self-employed workers | Employees 

  Consult this updated directory of key programs and measures intended for self-employed workers and employees to help them through the COVID-19 pandemic.

• COVID-19 Programs and Measures – Startups | SMEs 

  Consult this updated directory of key programs and measures available to start-ups and SMEs to address the COVID-19 pandemic.

• COVID-19 Programs and Measures – NPOs 

  Consult this updated directory of the main programs and measures available to help NPOs cope with the COVID-19 pandemic.

• COVID-19 Programs and Measures – Large businesses 

  Consult this updated directory of key programs and measures available to large businesses to weather the COVID-19 pandemic.

• Financing programs for recruitment and employability in the construction industry 

  Discover the main financing programs available for hiring and training employees in the construction sector.

• Canada Post — Solutions for Small Business  

  Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

• Innu Business Development Centre 

  Promote your company in the Innu Business Registry and find Innu businesses that are offering the goods and services you need.

• Accompagnement-conseil stratégique 

  Take advantage of this free program and receive strategic support to accelerate the growth, productivity and competitiveness of your business.

• Smart Tech 

  Learn about Internet and technology consulting services that can help you develop an online strategy and increase your productivity.

• Canada's law on spam and other electronic threats 

  Get information on Canada's anti-spam law and how it affects your business

• Tourism toolkits 

  Use these free toolkits to grow and market your Canadian tourism business.

• Canadian Signature Experiences 

  If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

• Canada Brand 

  If you produce, package or market Canadian agri-food, agriculture products, fish, or seafood, you can make your goods stand out by adopting this branding strategy.

• Canadian Trademarks Database 

  Before you apply for a trademark, search this database for active and inactive trademarks registered since 1865.

• Opération branchons les PME 

  If you would like to sell your products online, you could obtain the free services of a subsidized intern to create your transaction site.

• Trademarks 

  Find out what trademarks are, why they are important to business, and how to file for one.

• Digital Accelerator for Innovation and Research 

  If you are a high-tech entrepreneur, this accelerator can help you use cloud-based compute-and-storage resources to help commercialize your products.

• Agri-Food trade services for exporters 

  Find support for the marketing and export of your agri-food products.

• Licensing opportunities 

  You can partner with R&D experts to commercialize their existing patented technologies.

• ENERGY STAR certification 

  If your business produces or supports energy efficient products and systems, you could qualify for ENERGY STAR certification.

• Environmental technology verification 

  Find out how you can get your new environmental technology accepted, both nationally and internationally.

• Office de la protection du consommateur  1 888 672-2556

  Services offered:  Operating permits - Rights and obligations

• Organisme de Certification Québec-Vrai  819 693-4646

  Services offered:  Certifying organic products

• Canadian General Standards Board (CGSB)  1 800 665-2472, 819 956-0425

  Services offered:  Standards Development - Certification and Qualification Programs - Notification of Standardization Activities

• RFP Alert Services  514 948-0488

  Services offered:  Government calls for tenders monitoring - Public procurement

• Competition Bureau Canada  1 800 348-5358

  Services offered:  Registration - Laws and regulations

• Colloquium  418 907-9343

  Services offered:  Training and seminar - Networking

• Canadian Internet Registration Authority (CIRA)  1 877 860-1411

  Services offered:  Domain names registration

• GS1 Canada  514 355-8929 , 1 800 567-7084

  Services offered:  Implementation of e-commerce supply chain standards (Bar Codes - Products images)

• Indigenous Tourism Association of Canada (ITAC)  1 604 351-1028

  Services offered:  Coaching - Growth - Financing - Marketing and sales - Networking

• Lanaudière Économique  450 365-9218

  Services offered:  Coaching - Training - Business transfer

• Entreprises Québec  418 644-0075|1 800 644-0075

  Services offered:  Information on Government Programs and Services - Laws and obligations - Financial Assistance - Starting a Business - Human Resources - Foreign Trade - Innovation

• First Nations of Quebec and Labrador Economic Development Commission (FNQLEDC)  418 843-1488

  Services offered:  Coaching - Growth - Startup - Sustainable development - Busines plan - Training - Managing - Marketing and sales - Mentoring - Business plan - Networking

• Accelerated Growth Center  514 873-6708

  Services offered:  Coaching - Growth - Business plan - Export - Financing - Marketng and sales - business plan - Consulting services

• Interactive marketing plan – Desjardins 

  Use this tool to set your strategic business goals, build a market research report, and develop your marketing strategies.

• Target the right people in an organisation 

  Learn how to identify and contact key decision makers who may buy your products or services.

• Create your marketing strategy 

  Identify clients to concentrate on and your key objectives for reaching them, and learn what to include in your marketing strategy.

• Group your customers into market segments 

  Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.

• Write a marketing plan 

  Find out what key areas you should consider and what to include in an effective marketing plan.

• Price your product or service 

  Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.

• Branding – the basics 

  Find out how to create and manage a brand, and set a budget to promote it.

• Use design in your business 

  Find out how design can benefit your business, from product to business strategy development, and how to manage the process and measure its success.

• Customer relationship management 

  Find out about the pros and potential cons of customer relationship management and how to implement it in your business.

• Identify and sell more to your most valuable customers 

  Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.

• Forecast and plan your sales 

  Learn how to develop sales forecasts and plans.

• Price lists, estimates, quotations and tenders 

  Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.

• Recruit and manage salespeople 

  Learn where to find salespeople, the importance of the recruitment interview and how to institute a commission structure to encourage high sales.

• Close and follow up the sale 

  Find out about all the steps involved in closing and following up on a sale.

• Plan to sell 

  Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.

• 7 low-cost marketing strategies to implement now 

  Learn how to get the most impact from your marketing dollars and how to promote your business on a small budget.

• Advertising tips 

  Consult this list of helpful tips to keep in mind when you are developing an advertising campaign for your business.

See more documents

Access more resources in the electronic version of this document

• Marketing plan outline 

  Learn what to include in your marketing plan.