Marketing and sales

• Finance your exports 

  See what are the main financing programs available to support your export projects.

• Finance your business transfer 

  See where to find financing to help you succeed in transferring your business.

• Finance your R&D/innovation 

  You could carry out your R & D / innovation projects by using these financing programs.

• Finance the hiring and training of employees 

  Discover the main financing programs available to hire and train your employees.

• Finance your productivity 

  Increasing the productivity of your business could be made possible through these financing programs.

• Finance your sales growth in Canada 

  Explore the financial resources available to help you increase your sales in Canada.

• Finance your growth 

  Consult this directory of the main financing programs available to finance the growth of your business.

• Finance your startup 

  You could take advantage of these financing programs to start your business.

• Finance the sale or closing of your business 

  Find the main financing programs available to help you sell or close your business.

• Finance pollution reduction or increased energy efficiency 

  You could get financial support to reduce pollution or increase your energy efficiency.

• Finance the implementation of safety or quality control standards 

  You could receive financing for the implementation of safety or quality control standards.

• Finance a patent, a license or a new technology  

  You could receive financial support to get a patent or a license, or apply a new technology.

• Finance your sustainable development projects 

  You could receive financial assistance to carry out a sustainable development project within your company.

• Finance your marketing 

  Review the list of the main financing programs available to market your products and services.

• Finance your working capital 

  You could use these financing programs to increase your working capital.

• Finance the purchase, lease or modernization of goods or equipment 

  Consult this directory of the main funding programs available for the purchase, lease or modernization of goods or equipment.

• Directory – Wage subsidies 

  These wage subsidy programs could help you recruit the ideal employee for your project.

• Directory – Tax refunds and credits 

  Tax refunds and credits can help reduce your overhead costs.

• Directory – Grants, contributions and financial assistance 

  You could benefit from public or private funds in the form of grants, contributions and financial assistance to carry out your business project.

• Directory – Equity investments 

  You could be able to attract equity investments to carry out your start-up, expansion or innovation projects.

• Directory – Loans and cash advances 

  Explore these loans and other borrowing possibilities for your new or existing business.

• Directory – Loan garantees 

  A government-backed loan guarantee could help you attract creditors.

• Financing programs for recruitment and employability in the construction industry 

  Discover the main financing programs available for hiring and training employees in the construction sector.

• Canada's law on spam and other electronic threats 

  Get information on Canada's anti-spam law and how it affects your business

• Smart Tech 

  Learn about Internet and technology consulting services that can help you develop an online strategy and increase your productivity.

• Accompagnement-conseil stratégique 

  Take advantage of this free program and receive strategic support to accelerate the growth, productivity and competitiveness of your business.

• Canada Post — Solutions for Small Business  

  Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

• Tourism toolkits 

  Use these free toolkits to grow and market your Canadian tourism business.

• Innu Business Development Centre 

  Promote your company in the Innu Business Registry and find Innu businesses that are offering the goods and services you need.

• Canada Brand 

  If you produce, package or market Canadian agri-food, agriculture products, fish, or seafood, you can make your goods stand out by adopting this branding strategy.

• Canadian Trademarks Database 

  Before you apply for a trademark, search this database for active and inactive trademarks registered since 1865.

• Digital Accelerator for Innovation and Research 

  If you are a high-tech entrepreneur, this accelerator can help you use cloud-based compute-and-storage resources to help commercialize your products.

• Canadian Signature Experiences 

  If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

• Trademarks 

  Find out what trademarks are, why they are important to business, and how to file for one.

• Opération branchons les PME 

  If you would like to sell your products online, you could obtain the free services of a subsidized intern to create your transaction site.

• Agri-Food trade services for exporters 

  Find support for the marketing and export of your agri-food products.

• ENERGY STAR certification 

  If your business produces or supports energy efficient products and systems, you could qualify for ENERGY STAR certification.

• Licensing opportunities 

  You can partner with R&D experts to commercialize their existing patented technologies.

• Environmental technology verification 

  Find out how you can get your new environmental technology accepted, both nationally and internationally.

• Canadian Internet Registration Authority (CIRA)  1 877 860-1411

  Services offered:  Domain names registration

• Competition Bureau Canada  1 800 348-5358

  Services offered:  Registration - Laws and regulations

• Office de la protection du consommateur  1 888 672-2556

  Services offered:  Operating permits - Rights and obligations

• Canadian General Standards Board (CGSB)  1 800 665-2472, 819 956-0425

  Services offered:  Standards Development - Certification and Qualification Programs - Notification of Standardization Activities

• Organisme de Certification Québec-Vrai  819 693-4646

  Services offered:  Certifying organic products

• GS1 Canada  514 355-8929 , 1 800 567-7084

  Services offered:  Implementation of e-commerce supply chain standards (Bar Codes - Products images)

• RFP Alert Services  514 948-0488

  Services offered:  Government calls for tenders monitoring - Public procurement

• Entreprises Québec  1 877 644-4545

  Services offered:  Information on Government Programs and Services - Laws and obligations - Financial Assistance - Starting a Business - Human Resources - Foreign Trade - Innovation

• Marketing, advertising and sales regulations 

  Attracting new customers to your business is essential, but you need to follow a few rules.

• Promoting and advertising your business 

  Learn how to use advertising and other promotional techniques effectively.

• An Act respecting hours and days of admission to commercial establishments (in French only)

  Do you operate a retail business? If so, find out what steps you need to take to be in compliance with this Act.

• PIGE Québec (in French only)

  Entrepreneurs: receive free bids from Quebec freelancers. Freelancers: find new clients and bid for projects.

• Interactive marketing plan – Desjardins 

  Use this tool to set your strategic business goals, build a market research report, and develop your marketing strategies.

• Group your customers into market segments 

  Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.

• Target the right people in an organisation 

  Learn how to identify and contact key decision makers who may buy your products or services.

• Create your marketing strategy 

  Identify clients to concentrate on and your key objectives for reaching them, and learn what to include in your marketing strategy.

• Identify and sell more to your most valuable customers 

  Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.

• Forecast and plan your sales 

  Learn how to develop sales forecasts and plans.

• Price lists, estimates, quotations and tenders 

  Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.

• Price your product or service 

  Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.

• Branding – the basics 

  Find out how to create and manage a brand, and set a budget to promote it.

• Customer relationship management 

  Find out about the pros and potential cons of customer relationship management and how to implement it in your business.

• Use design in your business 

  Find out how design can benefit your business, from product to business strategy development, and how to manage the process and measure its success.

• Write a marketing plan 

  Find out what key areas you should consider and what to include in an effective marketing plan.

• Plan to sell 

  Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.

• Recruit and manage salespeople 

  Learn where to find salespeople, the importance of the recruitment interview and how to institute a commission structure to encourage high sales.

• Close and follow up the sale 

  Find out about all the steps involved in closing and following up on a sale.

• Fastforward: An Innovation Guide for Small and Medium Enterprises 

  Read about the innovation process and learn how to effectively bring a new product to market.

• Modèle de proposition commerciale d'une PME aux grandes chaînes (in French only)

  See what steps will help your small business sell to a large chain.

• Measuring the results of your advertising 

  Learn how to measure the results of your advertising so you know which styles, methods and media to use.

• Privacy Toolkit — A guide for businesses and organizations 

  Get detailed information on the rules for the management of personal information in the private sector.

• 4 steps to unlock the power of online marketing 

  Learn how to make the most of your online marketing efforts.

• 7 low-cost marketing strategies to implement now 

  Learn how to get the most impact from your marketing dollars and how to promote your business on a small budget.

• Advertising tips 

  Consult this list of helpful tips to keep in mind when you are developing an advertising campaign for your business.

• Collection of tip sheets — Desjardins 

  Get expert advice on a variety of topics such as business startup, marketing, sales, international trade, finance, non-profits, etc.

• Contrats à distance (in French only)

  Find out about your business requirements and certain conditions related to contracts for sales made at a distance, via Internet, telephone or email.

See more documents

Access more resources in the electronic version of this document

• Détail formation (in French only)

  Take advantage of training services for your retail, service, food, restaurant or tourism business.

• Marketing plan outline 

  Learn what to include in your marketing plan.